24 June 2021 - The outbreak of COVID-19 in 2020 has had a major impact on the global economy, including the PV market and user consumption patterns. As one of the world's top providers of PV on-grid and storage inverters, batteries and charging solutions, SofarSolar has defied negative trends in both the domestic and foreign markets with a sound market strategy, and achieved a significant sales growth of 150% during the global pandemic, thereby consolidating its market leader position and setting new standards in the industry.
As a result of the company’s continuous efforts, and its focus on producing high-quality products and developing high-standard professional services, SofarSolar has once again been rated as Polish "Top Brand Inverter" by EUPD Research, a German authoritative research institution. This is the third consecutive year that SofarSolar has won this award, which illustrates the leading position of SofarSolar in the Polish market and the company’s commitment to achieving the most optimal results together with its international partners.
Zhong Qizheng, co-founder and Vice President of SofarSolar, explained that SofarSolar’s continuous leadership in the market was mainly the result of the company’s sound and reliable international development strategy:
1. Effective channel strategy: SofarSolar has established complete marketing, service and storage centres across the world to ensure a full coverage of the core PV areas, including Poland, Italy, Germany, India, Australia, Vietnam, South Korea, Pakistan, Turkey, United Arab Emirates, Brazil, and South Africa;
2. Combination of PV and energy storage solutions: by developing PV inverters, energy storage inverters and batteries, SofarSolar is able to fully meet the evolving demands of the market and customer needs;
3. Focusing on supporting customers: adaptation to local market and specificities in order to develop and maintain strong relationships with investors and customers.
Currently, SofarSolar’s PV and energy storage solutions are sold in more than 60 countries around the world, covering six regional markets: Europe, Latin America, Southeast Asia, the Middle East, Africa and Oceania. The company has a leading market share in China, Poland, Brazil, Britain, India, Italy and South Korea. In other high-end markets, such as Japan and the United Arab Emirates, it has also achieved major breakthroughs. By providing customers with high-quality, reliable products as well as dedicated professional service support, SofarSolar has earned wide recognition among investors and stakeholders.
“In this constantly evolving market, laying a solid foundation for steady development is crucial. Advanced R&D, using state-of-the-art technology, and offering reliable products are key to consolidating and further strengthening SofarSolar’s market position. EUPD Research, a renowned research institution, has been selecting companies according to their product quality, brand satisfaction, brand loyalty and other indicators, to provide one of the most reliable references for the market and users. Once again, SofarSolar stands out of the crowd, underlining the company's technical strength, and reflecting its influence on the international market. The hard work of the research institutions should also be recognised and acknowledged,” said Zhong Qizheng.
Regarding the future development of the Polish PV market, Zhong Qizheng pointed out that its capacity is expected to be 1.98 GW in 2021, 2.15 GW in 2022 and 2.4 GW in 2023, which shows the increasing popularity of solar power generation among Polish users and international investors, allowing the market to progress steadily. Aware of the possibilities of the market, SofarSolar will continue and deepen the implementation of its innovation-driven and service-focused strategy to enable more Polish users to use and benefit from SofarSolar’s reliable and proven PV and energy storage solutions.
With a focus on customer service, SofarSolar will continue to enhance the user experience in Poland, providing personalised services for its local customers. At the same time, the company aims to become the most innovative company in the industry, and develop new and strong partnerships. SofarSolar is determined to play a key role in the ongoing energy integration trends, as well as to promote both the application and development of clean energy around the world.
SofarSolar, founded in 2013 as a subsidiary of SOFAR Group, is one of the five largest inverter companies in China. Our company specialises in research and development, manufacturing, sales and service of a wide range of inverters, including grid-tied inverters for both the residential and commercial sector (1 kW to 255 kW), hybrid inverters (3 kW to 20 kW), and AMASS energy storage systems. With currently nine own subsidiaries (Australia, India, Italy, Poland, Germany, Wuxi, Shenzhen, Dongguan and Xinyang), we are a growing and innovative company with the goal of providing the best products and services to our customers worldwide.
Our European headquarters, SofarSolar GmbH, is located in Reutlingen, Germany, and is responsible for developing the markets in the EMEA region (Europe, Middle East and Africa), and providing local service for SofarSolar products. With its proven track record for providing reliable and innovative products, SofarSolar is now one of the most recognised energy storage inverter companies in the world. The ISO 9001 and ISO 14001 certified company focuses on R&D and innovation to bring state-of-the-art solutions to the photovoltaic inverter market.